Supporting Brand: A Visual Identity Refresh
Brand is a combination of awareness and perception in the marketplace. What do people think about Algonquin College? How well do they know Algonquin College? Tools such name, logo, tagline, collateral, mission and advertising help us communicate and clarify our brand. Sometimes these tools need to be replaced, but ours just need to be sharpened. Algonquin College isn’t going through a rebrand, just a refresh.